With festivity just around the corner, Apple slashed the price of iPhone XR, iPhone XS in India. Cupertino-based smartphone maker unveiled iPhone 11 at a starting price of ₹64,900 on September 10. Following the launch of the iPhone 11 series, Apple has dropped the prices of several older iPhone models and Apple watches in the country.
The price drop in overall range to about 10-30 per cent across Apple iPhone’s. The revised rate looks something like this.
iPhone 8 64GB = ₹39,900
iPhone 8 Plus 64GB = ₹49,900
iPhone 7 32GB = ₹29,900
iPhone 7 128GB = ₹37,900
iPhone 7 Plus 128GB = ₹42,900
iPhone XR 64GB = ₹49,900
iPhone XR 128GB = ₹54,900
iPhone XS 64GB = ₹89,900
iPhone XS 256GB = ₹1,03,900
Apple Watch Series 3 = ₹20,900
The price cut from the iPhone XR to the 11 might only be about 24 percent, but it makes a massive difference. For one, it brings the entry price of a new iPhone back to what it was when the iPhone 8 was introduced. For another, it pushes the older models even lower.
When a new iPhone launches, Apple usually chops 10-20 per cent off the price of the latest model and it keeps around making adjustments down the line. It’s a disappointment for anyone who just bought an iPhone XR, of course, put another ₹15,000 and boom you got yourself the latest flagship iPhone 11.
Thomas Husson, Vice President & Principal Analyst at Forrester said to IANS, “Coupled with smart pricing for the new and old iPhone ranges, I believe this will enable Apple to maintain its premium brand and continue to grow its installed base of devices. ”
Apple devoted a chunk of time near the end of its keynote to its retail stores and, in particular, trade-ins. In the beginning, it felt like a cheap tactic to mask the cost of its products, but it actually fits well into Apple’s changing philosophy. It’s not going to stop making high-priced luxury products, but it will help more people afford them.
(With input from agencies)