Creator Targeting is an extension of X's powerful and brand safe video offering, according to the company.
Elon Musk is reportedly planning to launch his own news distribution service called XWire which will rival existing platforms for disseminating company PR news and press releases.
In an all-hands meeting with employees addressed by both Musk and X CEO Linda Yaccarino, the news wire initiative was discussed, reports Bloomberg.
“The duo also referenced ambitions to create a news wire service called XWire, which would rival Cision’s PR Newswire,” the report mentioned, citing sources.
Musk and Yaccarino did not divulge much on how X would better compete with platforms that distribute company news and press releases.
As Instagram Threads is moving away from news, X appears to be doubling down on news and even incentivising journalists from posting original content and asking users to become citizen journalists.
Betting big on making X Corp a trusted news platform, Musk said last week that the platform is an “open source news” and whatever is relevant in legacy media is already available on X.
“When fake news spreads on CNN, MSNBC, or in The New York Times or Washington Post, they get the final say and can double down on their false narrative,” the X user posted.
Musk said “yes,” adding that X is an open source news platform.
“That is the right way to think about it. Anything relevant in legacy media is reposted here anyway,” he added.
Musk last month encouraged people to do citizen journalism on X.
“Please encourage more citizen journalism! You can do live video easily from your phone. More on-the-ground reporting from regular citizens will change the world,” he said.
In August, Musk invited journalists to publish directly on X (formerly Twitter) and earn a higher income.
The company has also set its sights on competitors like YouTube and LinkedIn in terms of both video and hiring with @XHiring account.