Apple showcases iPhone 15’s durability in an auto rickshaw in India
The new Apple campaign will air on broadcast and will also appear on digital pre-roll, TVO and social media.
Apple had launched AirPods Pro with active noise cancellation, sweat and water-resistant immersive sound and in a lightweight in-ear design.
The product’s price in the Indian market is likely to hover around Rs 24,900 ($249 in the US) and they will be available from October 30.
The AirPods Pro runs on the device running on iOS 13.2 or later, iPadOS 13.2 or later, watchOS 6.1 or later, tvOS 13.2 or later, or macOS Catalina 10.15.1 or later.
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The pods come with a wireless charging case and in the Active Noise Cancellation mode the device would deliver up to four-and-a-half hours of listening time and up to three-and-a-half hours of talk time on a single charge.
The company further said that through additional charges from the Wireless Charging Case, AirPods Pro delivers over 24 hours of listening time or over 18 hours of talk time.
There is also a sensor on the stem of the headphones that allow users to switch to Active Noise Transparency Mode. The company claims that the feature helps in playing, pausing or skipping songs.
The transparency mode also helps the users help users to listen to their surroundings while listening to music or on calls.
Apart from this, the noise cancellation adapts with the sound signal 200 times per second.
(With input from agencies)
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