Delhi to witness sales worth Rs 6,000 crore during four-day Chhatt festivities
According to the Confederation of All India Traders (CAIT), the Chhath Puja this year is expected to generate trade worth approximately Rs 38,000 crore across India.
According to the Confederation of All India Traders (CAIT), the Chhath Puja this year is expected to generate trade worth approximately Rs 38,000 crore across India.
India saw robust online sales worth Rs 76,000 crore in the festive month from September 22 and October 23, a 25 per cent year-on-year (YoY) growth. According to Bengaluru-based Redseer Strategy Consultants, the tier 2 and above cities drove this growth and contributed 57 per cent of festive GMV (gross merchandise value).
The number of shoppers during the first week jumped from 28 million last year to 52 million this year which is 85 per cent (y-o-y) growth.
