Tag: Data-centric approach

Data-centric approach needed to drive repeat business: EY

Retailers need data-driven approach to steer repeat business as only 5 per cent C-suite level retail executives think their customers are loyal, finds out an EY survey. According to the findings of the survey of 130 C-suite retail executives from North America, Europe and Asia, despite spending billions each year on loyalty programmes, retailers are...

October 1, 2017