Tag: Corporate communication

1 Results

  • Executing corporate strategies

    Executing corporate strategies

    We are living in the era of reputation management and the management of intangibles. Today, this has to be viewed as a strategic weapon and should be monitored meticulously. Corporate communicators must be innovative, passionate, and adaptive as brands are the glue of reputation. The important purpose of corporate communication is to develop its equity …

    October 20, 2017