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Tag: Advertising

3 Results

  • Budweiser accused of advertising over street art murals

    Budweiser accused of advertising over street art murals

    "To celebrate (Messi's) greatness, Budweiser 0.0 has rolled out a 360 campaign, part of which is a series of murals at iconic locations in Mumbai [Chapel road, Bandra] and Delhi [Hauz Khas Village], offering fans an insider's perspective into his humble beginnings as a young boy, along with some lesser-known peaks and hardships of his career.

    April 6, 2021
  • Unilever to remove ‘normal’ from its beauty, personal care brands

    Unilever to remove ‘normal’ from its beauty, personal care brands

    The majority of people in India, feel positively about Unilever's commitment: they agree that removing the word "normal" would inspire them to feel more positive.

    March 9, 2021
  • Understanding preferences

    Understanding preferences

    With the digital universe growing at a scorching pace, many domains from publishing, marketing and advertising are experiencing the impact of the consequent changes in consumer behaviour. All professions are confronted with novel challenges and unexpected opportunities, even as they come to grips with the changing dynamics of the digital era. Every year, empirical evidence …

    November 10, 2017