Amid an intense national debate over racism and frequent eruptions of ugly, hate-filled speech on social media, Starbucks thus followed the lead of other big corporations like Unilever and Coca-Cola, which announced similar pauses on Friday.
June 29, 2020The Tripti Mitra starrer Bohurupeeplay ‘Aparajita’ had a catchline: “It’s not the era of science, rather it’s an era of advertisement.” (“Eta bijnaner yug noy,bijnaponer yug.”) However, today’s world of advertisement is perhaps afflicted with science in an inseparable manner, both in strategy and assessment of business, as well as on consumers’ lifestyles. Even the …
Continue reading "The advertisements we cant process"
November 29, 2018To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”. With this, Google has now scaled support for three languages – Hindi, Bengali and Tamil. “Majority of India’s Internet users are not fluent in English …
Continue reading "Google to now support Tamil language advertisements after Hindi and Bengali"
February 22, 2018Owing to falling 4G data prices, a significant 40 percent of Indians prefer to watch advertisement videos on their mobile phones over other media, finds a survey. The survey, by mobile advertisement technology and data analytics company MoMagic Technologies, showed that most of the mobile advertisements were viewed while playing games and watching videos on …
Continue reading "40 percent Indians prefer ‘Video Ads’ on mobile phones: Survey"
February 15, 2018Court-imposed order to advertise the deadly effects of smoking.
November 28, 2017The next time you see an advertisement making sweeping claims about miraculous properties of a pain relieving oil on the television or come across pills that “guarantee a male child” in newspapers, don't fret as you now have the power to take action against such misleading advertisements. The Department of Consumer Affairs has signed an …
Continue reading "Irked by misleading advertisements? Act now"
January 17, 2017