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Tag: Activation

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  • The four goals of a Product Manager: Acquisition, Activation, Retention and Monetisation

    The four goals of a Product Manager: Acquisition, Activation, Retention and Monetisation

    Apart from new features, other initiatives that impact retention are Usability of existing features, Uptime, Responsiveness and Resource Consumption. Monetisation refers to maximising revenue from your user base. Monetisation involves building capabilities that users will be willing to pay for, or that will generate revenue through other means such as ads. Those are your four goals and anything you do as a Product Manager, must impact one of these 4 goals, ideally the one that is most relevant for your company presently. As a corollary - anything you build that does not meaningfully move the needle on one of the above goals is a waste. Remember once again - "The job a Product Manager is to discover the smallest investment in product that results in the largest impact to Acquisition, Activation, Retention and Monetisation.”

    April 17, 2019