HealthXP, a sports nutrition supplement provider, has come together with CRY Foundation, an NGO that works for child rights, against the rise of malnutrition amongst Indian children.

Announcing the details of the pact in Mumbai, Girish Joshi, Co-founder and Managing Director, HealthXP said, “With every purchase of a product from HealthXP, Rs 10 will be donated for helping children get healthy again. Every contribution will ensure children proper nutrition, better healthcare and a healthy start to life. The collected corpus will be used for the malnutrition project to be implemented and supervised by CRY”.

India has the maximum number of malnourished children in the world – 1 in every 3 children is malnourished. The effects of malnourishment are irreversible if they occur at a young age. If not death, it leads to permanent disabilities that render the children ill for the rest of their lives.

Out of 500 million children in India, a whopping 97 million are anaemic and undernourished. The deficiency of micronutrients like iron, iodine, vitamin A, folate and zinc results in malnutrition.