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Tata Group has extended the title sponsorship of the Indian Premier League (IPL) for another five years (2024 to 2028) for a whopping Rs 2,500 crore, making it the “highest ever sponsorship amount in the history of the league,” according to a statement from the BCCI.
The Group was the IPL title sponsors in 2022 and 2023, and are also the title sponsors of the Women’s Premier League (WPL).
“The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey,” IPL chairman Arun Singh Dhumal said.
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“The record-breaking sum of Rs 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports. This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact,” said Dhumal.
“TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment,” he added.
The Tata Group associated itself with the IPL as a replacement for Vivo for the last two seasons after the BCCI had briefly severed ties with Vivo, a Chinese mobile and technology company, following political tensions between India and China in June 2020.
Vivo had originally bagged the title sponsorship for 2018 to 2022 for Rs 2199 crore, but for the 2020 season, it was replaced by Dream 11, before Vivo returned for the 2021 season.
BCCI secretary Jay Shah said the collaboration embodies a mutual dedication to excellence.
“This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence. The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,” Shah said.
The 2024 IPL will be played from March 22 and run till the end of May, just before the men’s T20 World Cup kicks off on June 1 in the West Indies and the US.
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