“Our culture, heritage, food, clothes, thinking, respectability and our ‘Athiti Devo Bhava’ beliefs are what we should put forward for the tourists,” the minister said.
[Photo:SNS]
Union Minister for Culture and Tourism G Kishan Reddy said G-20 has given India an opportunity to showcase its travel and tourism through multiple events across 56 different countries.
“Our culture, heritage, food, clothes, thinking, respectability and our ‘Athiti Devo Bhava’ beliefs are what we should put forward for the tourists,” the minister said.
Reddy, who inaugurated the 30th edition of South Asia’s Travel and Tourism Exchange (SATTE) 2023, also expressed confidence that the country will exceed its foreign tourism levels by December this year and set a record level.
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“The government is also promoting domestic tourism by providing a platform for startups as well as big multinational companies and events like SATTE will certainly give a strong push to this industry,” the Minister said.
SATTE 2023, a three-day expo event, which is organised by Informa Markets in India, commenced on February 9 at the India Expo Mart, Greater Noida, Delhi NCR, with the aim of revitalising the country’s travel industry business.
The show brings the entire value chain of the travel, tourism, and hospitality industry at one platform to explore the tourism business opportunities and exchange ideas about the emerging scenario of the industry.
The event has been conceptualised around the theme ‘Inclusive and Sustainable Tourism’.
SATTE is supported by the Ministry of Tourism, Indian and International Tourism Boards, Indian and International travel and trade associations and organisations amongst others.
Airing his views on the tourism sector, Yogesh Mudras, managing director, Informa Markets in India, said, “The tourism sector has large potential and holds the opportunity to provide 137 million jobs and entrepreneurship prospects. The Government of India has also allocated funds to the tune of Rs 2,400 crore in Union Budget 2023 for the development of tourist infrastructure, prioritising sustainability, aiming for a green economy and net-zero carbon emission by 2070.”
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