Why Donald Trump went after Bad Bunny for Super Bowl Halftime Show: Language, immigration politics, culture wars
Donald Trump sparked fresh culture war debate after attacking Bad Bunny’s Super Bowl halftime show. The moment reignited arguments over language, music, and Latino representation in America.
As millions around the world tuned in for the Super Bowl spectacle, US president Donald Trump jumped onto social media with a full-blown rant that instantly became part of the night’s drama and this time, his target was Bad Bunny for his halftime show.
Super Bowl night that turned political fast
While fans were still settling in with snacks and jerseys, Trump was already typing furiously on Truth Social. His verdict on the halftime show was harsh. According to Trump, Bad Bunny’s performance was “absolutely terrible” and, in his words, “one of the worst, EVER.”
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Trump did not hold back. He claimed the show “made no sense” and said it did not reflect what he called the “Greatness of America.” He went on to argue that the performance failed to meet the country’s “standards of Success, Creativity, or Excellence.”
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Image Source: Truth Social
Trump’s criticism went deeper than just taste. He complained that viewers could not understand what Bad Bunny was saying and described the dancing as “disgusting,” especially considering that children were watching across the US and around the world.
He labeled the halftime show a “slap in the face” to the country and used the moment to praise what he said were America’s recent achievements, including record stock markets and strong 401(k)s. According to Trump, there was “nothing inspirational” about the performance at all.
He also predicted that the show would still receive glowing reviews but not because it deserved them. Trump accused the “Fake News Media” of being out of touch with what he called the “REAL WORLD.”
As if that wasn’t enough, he threw in one more complaint, urging the NFL to immediately scrap its new kickoff rule. He ended the post with his familiar slogan and signed off as “President DONALD J TRUMP.”
Friendlier message before the firestorm
Interestingly, Trump’s tone earlier in the evening was far more cheerful. As the Super Bowl was just beginning, he posted a positive message wishing Americans an enjoyable game.
In that post, he said the country was “stronger, bigger, and better than ever before” and promised that “the best is yet to come.”
That optimism, however, clearly did not survive the halftime break.
MAGA outrage began months ago
The backlash did not start on Super Bowl night. When the NFL and Apple Music announced Bad Bunny as the 2026 halftime performer last September, the reaction from MAGA circles was immediate and intense.
Trump’s former campaign manager Corey Lewandowski was among the first to speak out. He strongly condemned the choice and even suggested that ICE agents would be present at the Super Bowl, a comment that drew sharp criticism.
Lewandowski said it was “shameful” that the NFL picked someone he claimed “seems to hate America.” He argued that the halftime show should bring people together, not divide them, and added that there were plenty of other entertainers who could have done that job instead.
Rare US appearance for Bad Bunny
Bad Bunny’s Super Bowl performance carried extra weight for another reason. It is set to be his only US concert appearance this year. His Debí Tirar Más Fotos World Tour is skipping the United States entirely.
In an interview with I-D magazine, Bad Bunny explained that fear of ICE raids played a role in his decision not to tour the US. This detail only added fuel to the already heated political reactions surrounding his Super Bowl appearance.
Trump says he doesn’t even know the artist
Trump later doubled down on his criticism during an appearance on NewsMax’s “Greg Kelly Reports.” He called Bad Bunny’s Super Bowl booking “absolutely ridiculous,” while also claiming he had never heard of the Grammy-winning artist.
“I don’t know who he is,” Trump said, adding that he did not understand why Bad Bunny was chosen. He blamed unnamed promoters and said the entire situation was “crazy.”
Bad Bunny’s message to the Latino community
Bad Bunny has spoken openly about what performing at the Super Bowl means to him. When he hosted “Saturday Night Live” last October, he said the halftime show was bigger than his own career.
He described it as a win for Latinos and Latinas across the United States who have worked hard to open doors. According to Bad Bunny, their contributions and presence in the country cannot be erased or taken away.
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