When gossip tried to leak early, the law hit pause. Just days before a big release, the makers of a Pawan Kalyan starrer ‘Ustaad Bhagat Singh’ found themselves fighting not box office pressure, but a flood of online negativity. And now, a court order has stepped in to silence the noise.
In a strong move dated March 17, Judge Jeevanarao Vasantrao Kulkarni passed an ex-parte temporary injunction to protect the upcoming film backed by Mythri Movie Makers.
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The reason? The producers approached the court claiming that malicious and damaging content about the film was being spread online even before its theatrical release. According to them, this could seriously hurt the film’s reputation and business.
The court agreed there was enough urgency to act immediately, without waiting for the other side to respond.
Social media platforms put under legal scanner
The order doesn’t hold back. It clearly restrains the publication and circulation of such harmful content across major platforms. This includes X (formerly Twitter), YouTube, Google, BookMyShow, IMDb, Facebook and Meta platforms.
In simple terms, anyone trying to spread negative or misleading content about the film on these platforms could now face legal consequences.
‘John Doe’ angle makes it even more serious
Here’s where it gets even more interesting. The court highlighted use of ‘John Doe’ orders. It is legal tool often used when the identity of wrongdoers is unknown.
In this case, 9th defendant is ‘John Doe’, meaning order applies even to unnamed individuals who might be behind anonymous posts or uploads.
The judge made it clear that such orders are not only for intellectual property protection, but can also be in use to safeguard broader interests like reputation and business.
After reviewing all the documents submitted, the court said the producers had made a prima facie case, basically, enough initial proof to justify immediate protection.