UFO Moviez, a digital cinema distribution network and in-cinema advertising platform, is collaborating with Madhuri Dixit’s online dance academy, Dance With Madhuri (DWM), to launch a digital dance challenge, Dance Like Madhuri, to celebrate the International Dance Day.

Calling it a first-of-its-kind initiative, UFO Moviez and DWM will host Digital Dance Challenge #DanceLikeMadhuri on their respective social media handles ‪from 26th to 29th April, 2019. To participate, fans will have to enact the most iconic dance hook steps picturised on Madhuri and upload their videos on UFO Moviez social handles.

The winners jointly chosen by Madhuri Dixit and UFO Moviez will get a special gratification from both UFO Moviez and DWM along with movie vouchers and DWM discount vouchers.

Siddharth Bhardwaj, Chief Marketing Officer, UFO Moviez, said, “We are thrilled to partner with Madhuri Dixit’s ‘Dance With Madhuri’ for first of its kind Digital Dance Challenge #DanceLikeMadhuri to celebrate International Dance Day. On the occasion of International Dance Day, we wanted to do something exciting for our audience, and we believe that nothing can get bigger than associating with Madhuri Dixit.”

He added: “We are certain that this initiative would provide a perfect platform for the fans to showcase their hidden talents and help to take their talents to the next level.”

Madhuri Dixit said: “Our vision for Dance with Madhuri is to take the passion of dance to everyone and we believe our collaboration with UFO Moviez will ensure that millions of people can now learn how to dance. Dance with Madhuri has been receiving a lot of love from people and we wanted to do something special for the fans. Joining hands with UFO Moviez , we know we will surely reach wider audiences.”