Tilly Norwood, AI actress called ‘next Scarlett Johansson’, raises ethical concerns in film

Crafted entirely by technology, Tilly is being hailed by her creator, producer and actor Eline Van Der Velden, as the “next Scarlett Johansson or Natalie Portman.”

Tilly Norwood, AI actress called ‘next Scarlett Johansson’, raises ethical concerns in film

Image Source: Instagram

Imagine a rising star who has never stepped onto a set, never sipped coffee between takes, and even never had to wait for her trailer to release. Meet Tilly Norwood, the AI actress who is suddenly at the center of a whirlwind debate.

Crafted entirely by technology, Tilly is being hailed by her creator, producer and actor Eline Van Der Velden, as the “next Scarlett Johansson or Natalie Portman.”

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But as with any bold claim, reactions have been far from uniform.

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Tilly Norwood is not human. She does not breathe, age, or eat. Yet she is already attracting attention from talent agents eager to sign her for future projects. Van Der Velden introduced Tilly to the world this past weekend at the Zurich Summit. This high-profile panel event saw her discussing the possibilities and the controversies of AI talent.

As the first creation of Xicoia, a spin-off of Van Der Velden’s AI production studio Particle6, Tilly represents a new frontier where technology and art meet.

Speaking to Broadcast International, Van Der Velden painted a picture of AI actors as tools for creativity rather than threats to human performers.

“To those upset about Tilly Norwood, she is not here to replace humans. She is a work of art,” she wrote in an Instagram statement shared on both her account and Norwood’s own social media page. “AI opens doors to new ways of telling stories, just as animation, puppetry, and CGI did before. Nothing can take away the craft, passion, and joy of human performance.”

 

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A post shared by Tilly Norwood (@tillynorwood)

Despite these reassurances, the news that talent agents are already circling Tilly has ignited an online firestorm. Actors and fans alike flooded comment sections with critiques and sarcasm, reflecting both concern and disbelief at the idea of a “digital performer” entering a human-dominated field.

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“Hope all actors repped by the agent that does this, drop their a$$. How gross, read the room,” Instagram user Melissa Barrera commented.

“Out the agents. I want names,” added Kiersey Clemons.

Some critics focused on the origins of Tilly’s digital face. Mara Wilson called attention to the ethical questions behind her creation: “And what about the hundreds of living young women whose faces were composited together to make her? You couldn’t hire any of them?”

Even amid the outrage, a few voices injected humor into the debate. Actor Lukas Gage jokingly tweeted that Tilly “couldn’t hit her mark and was late,” adding, “night to work with!!!!”

At the heart of this debate is a larger question. What role will AI play in the future of entertainment? Van Der Velden believes AI characters like Tilly are tools to enhance storytelling, not replace humans. With Xicoia aiming to produce more AI talent in the coming years, this weekend’s heated discussions may just be the beginning.

Agents, filmmakers, and audiences alike are watching closely, wondering whether AI performers will become a common feature on screen, or remain an experimental novelty.

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