Puneesh Sharma of Bigg Boss fame has been roped in to play a villain in ZEE5’s web series titled Love. Sleep. Repeat.

“It is one of the most important characters in the web series. My character is a bad boy who belongs to a middle-class family. He is very smart, self-centred and selfish,” Puneesh told IANS.

“It is a romantic tale based on the popular story Seven Days Without You,” added the Muskaan actor referring to the book by Anmol Rana.

Seven Days Without You follows the story of two childhood friends and the seven days they live without each other; particularly the protagonist of the narrative, Vishwas who goes to Delhi( away from friends and family) and realizes his love and attachment for Shailja( best friend) during that time.

The actor also shared pictures on his official Instagram handle, announcing the news of the same. Love. Sleep. Repeat is expected to release in September this year.

The show will also have an ensemble cast, the likes of which include Priyal Gor, Anshuman Malhotra, Harshadaa Vijay, Raima Sen, Priya Banerjee,Teena Singh, Neelima Azmi and Manoj Joshi, an entertainment website quoted.

Helmed by acclaimed producer Rashmi Sharma of popular TV show, Saath Nibhana Saathiya and Sasural Simar Ka fame, Love Sleep Repeat is written by Sharad Tripathi and directed by Abhishek Dogra.