India Cricket Team skipper, Virat Kohli, has been signed as the brand ambassador of the Mobile Premier League (MPL), one of India’s fastest growing Mobile eSports platforms, the company announced on Monday.

As part of the association, Virat will participate in a series of multi-channel marketing and promotional activities for the brand.

MPL is part of a competitive mobile gaming space where users can take part in a variety of games. They can also compete against over tens of thousands of players in tournaments. It allows users to access several of India’s most loved mobile games on the platform which hosts both tournament and 1v1 style player formats.

“eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL that is making mobile eSports so accessible to Indians across the country” said Virat Kohli.

Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said, “Virat is an inspiration to many Indians. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does have resonated well with fans around the world. Through our association with him, we hope to make mobile eSports more accessible to people across the country.”