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Paytm saw its worse after the Reserve Bank of India (RBI) put a ban over the operations of its payment bank services.
One97 Communications Limited, the parent company of Paytm, has launched a feature of ‘Booking for Female’ for the bus booking process.
It aims to equip women travellers to find and choose buses by referring to the recommendations from other female travellers and make informed choices with trustworthy information.
The ‘Booking for Female’ service introduces distinctive features to elevate travel experiences for women. These innovations aim to empower women travellers with a secure, informed, and comfortable booking, the company said in a statement.
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It further elaborated the features like ‘Bus Ratings’ that empower women to choose based on insights from like-minded travelers; ‘Most Booked by Female’ Tag that highlights buses frequently chosen by women; ‘Female Favorite’ that prioritises buses according to female user bookings.
The service also has features like ‘Most Selected by Females’ Tag.
Speaking on the development, a Paytm spokesperson said, “At the forefront of mobile payments and QR technology, we proudly introduce a feature uniquely designed for women travelers. This development highlights our approach to understanding user needs and leveraging technology to craft innovative solutions.”
“By prioritising convenience and comfort, we underline our dedication to enhancing travel experiences, showcasing our commitment to harnessing insights and technology to meet the specific demands of travelers, particularly women, on their journeys,” it added.
Notably, Paytm claims to be the first online travel aggregator (OTA) to introduce this service.
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