Ola, one of the world’s largest ride-hailing platforms, in its efforts to prevent drunken driving, had launched the 2018 edition of its flagship #PeekeMatChala campaign in December 2018, especially for the New Year’s Eve.
It was the third consecutive year after the initiative was launched in 2016 that Ola went ahead with the campaign to make the roads safer through a social media campaign amplified with a series of awareness and on-ground activation drives at airports and malls across India aimed at urging patrons to take a pledge to abstain from drinking and driving and party responsibly.
Now, 2019 is here and India welcomed the New Year in style, with #PeekeMatChala campaign playing a considerable role.
Ola helped millions of Indians with a safe alternative to not drink and drive after partying with a range of mobility options in cities. They urged the users through a fun awareness campaign and collaborated with Prabh Deep, an upcoming 23-year-old Indian rapper and launched a captivating party rap #PeekeMatChala.
Aimed at deterring people from drunken driving, check out the video here
With aggregated data of New Year’s Eve rides in cities, the Ola “How India Welcomed 2019” infographic gives a glimpse of how the celebrations were in the major cities like Delhi, Mumbai, Bengaluru, Kolkata, Pune, Hyderabad, and Chennai. These interesting insights reveal the cities’ busiest party hotspots when the revellers started celebrating as well as what the party hoppers and pub crawlers did on New Year’s Eve.
Key takeaways include:
- Mumbai clocked the highest percentage of party rides followed closely by Delhi and Bengaluru
- Among the 7 cities, Hyderabad was the first to start celebrate ringing in the New Year
- Lower Parel, Kamla Mills Compound, Bandra West, and Linking Road emerged as the busiest hotspots in Mumbai
- Gurugram Sector 29, DLF Cyber City, and Connaught Place were favourites in Delhi/NCR while Bengalureans preferred Koramangala, MG Road, and Residency Road
- Ola Rentals were used for as long as 15 hours by customers in Delhi and Hyderabad to celebrate the New Year