Cricket Australia (CA), on Wednesday, announced a multi-year partnership with HCL Technologies (HCL) as a part of which HCL would be the Digital Technology Partner of CA.

One of the leading global technology companies, HCL will help the Australian cricket’s governing body in providing much enhanced digital experience to cricket fans, players, partners, employees, and volunteers across Australia and around the world.

HCL would be using Scale Digital methodology to help CA in uniting and inspiring the country’s cricket community with the help of advanced digital platforms.

Speaking on the occasion Cricket Australia CEO Kevin Roberts said, “Cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape.

“Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on right through to participants and community volunteers using our MyCricket platform.

“HCL, as our Official Digital Technology Partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket.”

“We are thrilled to partner with Cricket Australia and believe that this partnership will serve as a blueprint for organisations worldwide who are exploring technology platforms that can scale existing value chains into ecosystem-centric business models, resulting in inspiring and exceptional experiences,” said Michael Horton, HCL Executive Vice President & Country Manager, Australia & New Zealand.