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Amazon bridges language gap, allows seller to register and manage in Hindi

Amazon also provides Seller Support Services and Seller University videos and tutorials in Hindi.

SNS | New Delhi |

E-commerce giant Amazon on Thursday announced that its sellers will now be able to register on Amazon.in marketplace and manage their online business in Hindi.

This will include everything from registering as an Amazon seller for the first time to managing orders, inventory management and accessing performance metrics, all of it in the language of their preference breaking the language barrier for millions of Indian entrepreneurs, micro, small and medium enterprises (MSMEs), local shops and retailers and help them benefit from e-commerce, a statement said an Amazon statement.

Amazon also provides Seller Support Services and Seller University videos and tutorials in Hindi.

“The experience has been made available on the Amazon seller website as well as on the mobile app. Amazon also provides Seller Support Services and Seller University videos and tutorials in Hindi,” it said.

According to the company, hundreds of Amazon sellers from tier-I, II and III cities across Uttar Pradesh, Bihar, Maharashtra, Rajasthan, Punjab, Chhattisgarh, Jharkhand, Telangana, Himachal Pradesh have switched to the Hindi experience to manage their accounts during the six-months testing phase.

During the testing phase, for the first time new sellers from markets like Darbhanga in Bihar, Barmer in Rajasthan, Mahoba in Uttar Pradesh, Hailakandi in Assam and Bardhaman in West Bengal signed up on the Amazon.in marketplace.

Gopal Pillai, VP Seller Services, Amazon India, said: “As we look at enabling more and more of Indian MSMEs to embrace ecommerce to grow, we continue to doubledown our efforts on vernacular, voice and video powered initiatives. The launch of the vernacular registration and account management experience for sellers starting with Hindi is a step in that direction.”

This becomes all the more significant as businesses emerge from the impact of the COVID-19 pandemic and explore new opportunities for growth, Pillai said.