Close on the heels of Russian President Vladimir Putin’s successful visit for the 23rd India-Russia Annual Summit, Patanjali Ayurveda has signed a deal with the Russian government in the fields of wellness and skilled labour.
The Memorandum of Understanding (MoU) was signed in Delhi between the Patanjali Group and the Government of Russia. The MoU was signed by Yoga Guru Baba Ramdev, who is the founder of Patanjali, and Sergey Cheremin, Chairman of the Indo-Russia Business Council and Minister of Commerce of Russia.
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The partnership will focus on sectors like wellness, Ayurveda, and naturopathy. The partnership aims to leverage Patanjali’s expertise in these fields and the demand for these in Russia. The agreement also aims to enhance the economic relationship, facilitate cultural exchange, and open avenues for knowledge sharing and sustainable business practices.
Speaking on the occasion, Baba Ramdev said the partnership focuses on three points: wellness, skilled labour and spiritual content.
Wellness
Ramdev said many people in Russia are excited about and follow wellness, yoga, naturopathy and Ayurveda. So, Patanjali will take wellness services to Russia in a big way, he said.
“We plan to take wellness to 200 countries of the world and we have chosen Russia as an entry point,” the Patanjali founder told the gathering.
Together with Russia, in-depth research will be conducted on reversing ageing and enhancing longevity, enabling the early detection of serious illnesses years before they manifest in the human body, a release stated.
Spiritual content
The yoga guru further said yoga, Ayurveda, cultural heritage and content on similar aspects are in great demand and Patanjali will provide the same to Russia under the deal.
Skilled labour
Baba Ramdev said Patanjali will also send trained yogis and skilled labour to Russia as part of the agreement.
“Patanjali has trained more than two lakh people under the Pradhan Mantri Kaushal Vikas Yojana and is the only private partner to do so. We will export yogis to Russia. Further, Russia also needs skilled labour for construction and other sectors and we will supply the same,” he said on the occasion.
Additionally, under this MoU, leading Indian brands will be promoted in Russia and Russian brands in India. The world-class Patanjali brand will be taken to Russia, enabling Russian citizens to benefit from Patanjali’s high-quality products, the release said.
Baba Ramdev further stated on the occasion that India and Russia are friendly nations. “India has had an emotional connection with Russia even before independence, which continues to this day. People in India recognize Russian President Vladimir Putin as a strong global leader, and the world is well aware of his courage, bravery, and valour. Some influential people are unhappy with the friendship between India and Russia, but under all circumstances, Russia was, is, and will remain India’s friend. From spiritual, religious, economic, political, and social perspectives, India and Russia are inseparable friends and will continue to be so,” he added.
Sergey Cheremin, on his part, said that they will strengthen the partnership with Patanjali. He said that by adopting Patanjali’s yoga, Ayurveda, and naturopathy, they aim to transform the lifestyle of the people of Russia and make them healthier and disease-free.