44th IITF-2025: Odisha’s rural handicrafts grab spotlight

The Odisha Pavilion featured six stalls of ORMAS and four stalls of Mission Shakti, where handicraft products prepared by rural Women Self Help Groups were exhibited and attracted buyers.

44th IITF-2025: Odisha’s rural handicrafts grab spotlight

File Photo

The Mission Shakti and the Odisha Rural Development and Marketing Society (ORMAS) showcased before the world a vivid image of a self-reliant India in the spirit of ‘Ek Bharat, Shrestha Bharat’ the 44th India International Trade Fair 2025, held in New Delhi, said officials on Monday.

The Odisha Pavilion featured six stalls of ORMAS and four stalls of Mission Shakti, where handicraft products prepared by rural Women Self Help Groups were exhibited and attracted buyers.

Advertisement

Live demonstrations of the making of these crafts are also being presented on a dedicated demo platform. At the six ORMAS stalls, visitors have a wide range of choice for daily-use and home decor items made from gourd prepared by the Prerana SHG of Rayagada; dokra craft from the Jai Jagannath SHG of Dhenkanal; lac jewellery crafted by the women of the Nilagiri Lacquer PG from Balasore; traditional Odia sweets and chhena poda (cheese sweetmeat) made by the Krishna Chhenapoda of Nayagarh; tussar handloom textiles for men and women produced by the Gopalpur Tussar Handloom PE of Jajpur district; and a variety of eco-friendly coir-based home decor items and toys created by Utkal Coir of Puri, they said.

Advertisement

Similarly, the four Mission Shakti stalls are offering pattachitra paintings made by the Maa Bhuasuni SHG from Raghurajpur in Puri; products made from golden grass and sabai grass by the Siba Parvati Golden Grass group of Kendrapara; paddy craft by the Dhanalaxmi SHG of Nabarangpur; and Paper Mache creations produced by the Sri Jagannath SHG of Anandapur in Keonjhar.

Senior administrative officials from various states and ministries, as well as representatives of business organizations, interacted with the stall officials to explore possibilities for production and marketing of the displayed products.

 

Advertisement