Patanjali helps bridge this gap by supplying these inputs at the right time. Regularly, technical experts from the organisation visit the fields, check the condition of the crop and offer practical solutions.
Representative Image: Freepik
The agriculture sector of India is passing through a tough phase. Climate change, shrinking soil health, rising input costs, unstable incomes have made farming a stressful profession for millions. In the middle of these challenges, a new initiative is quietly trying to shift the future of rural India. One such initiative by Patanjali is the Kisan Samriddhi Programme, which assures improvement in farm practices, promotes natural farming, and allows farmers to become self-reliant. Over the last few years, it has grown into one of the most organised efforts to support small and marginal farmers.
The initiative starts at the village level with teams reaching out to farmers, understanding their land conditions, crop patterns, needs, then registering them under the initiative. For many farmers, this is often the first time someone conducts a detailed assessment of their soil and farming challenges.
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The real transformation begins after registration. Farmers are trained in natural and chemical-free farming. They are taught, through simple demonstrations, the preparation of organic fertilizers, the treatment of seeds without using chemicals, and the conservation of water through low-cost methods.
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Guidance is also provided on crop diversification so that farmers’ incomes are not dependent upon just one seasonal crop.
One of the main strengths of the programme is the support given through inputs. Most farmers cannot afford organic manure, quality seed material or planting stock.
Patanjali helps bridge this gap by supplying these inputs at the right time. Regularly, technical experts from the organisation visit the fields, check the condition of the crop and offer practical solutions.
The other major plus is the market linkage. Selling their produce at a decent price is always a challenge to farmers. Through this program, farmers get direct access to Patanjali’s supply chain, which buys their harvest at reasonable rates.
And yet despite all these obstacles, the impact has been encouraging: those farmers associated with the programme have an overall reduction in their production costs by 20 to 40 percent.
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