UPITS 2025: Transparent B2B model drives business growth, draws over 520 foreign buyers

Uttar Pradesh is making a mark in the industrial world, and the UP International Trade Show (UPITS 2025) exemplifies this progress.
Under Chief Minister Yogi Adityanath’s leadership, the event’s transparent, fully digital B2B model is giving state entrepreneurs direct access to global buyers, opening new avenues for investment and industrial growth.

This year, over 520 foreign buyers are participating, with all interactions scheduled via the official UPITS website. The Federation of Indian Export Organizations (FIEO) has registered all the foreign buyers on the official UPITS website. Furthermore, the website also lists which buyer will meet with entrepreneurs at which table in Hall 15B. Entrepreneurs can view buyers by sector, book slots, showcase products, and immediately sign MoUs. Even preliminary discussions are tracked as business leads, paving the way for larger contracts.

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UPITS reflects the government’s vision of making Uttar Pradesh the growth engine of India. From ODOP products to MSMEs and startups, the show leverages improved infrastructure—roads, electricity, airports, and logistics—to boost investor confidence. The platform is not just an event; it is reshaping the state’s industrial landscape, creating trade opportunities worth crores, and generating thousands of jobs.

When entrepreneurs present their products at the B2B hall and impress foreign buyers, MoUs are being signed on the spot. This swift process is not only boosting business growth but also giving entrepreneurs immediate market access. At the same time, buyers who prefer negotiations over instant deals are generating thousands of business leads daily—leads that can evolve into stronger partnerships and bigger contracts in the future.

Chief Minister Yogi Adityanath has often said, “Uttar Pradesh has to be made the growth engine of India.” Reflecting this vision, UPITS emphasizes transparency, technology, and global connectivity. The event has provided a world-class platform to entrepreneurs from the One District One Product (ODOP) sector to startups and MSMEs. Backed by massive infrastructure growth in roads, power, airports, and logistics hubs, investor confidence is soaring.