MP CM announces Rs 250 rakhi gift to laadli behnas

Madhya Pradesh Chief Minister Dr Mohan Yadav announced on Sunday that all Laadli Behnas in Madhya Pradesh will receive an additional Rs 250 in their bank accounts on 7 August, as a Raksha Bandhan gift, and he described this amount as a “small token of love from a brother”, which will be in addition to the regular monthly Rs 1250 provided under the ‘Laadli Behna Yojana’.

The Chief Minister made the announcement while addressing a Raksha Bandhan celebration organised by women working at the ‘Best Lifestyle’ Company in Ujjain. “Every woman of the state is my sister — it is my pride and my honour. The Madhya Pradesh government is fully committed to ensuring that no sister faces hardship”, the CM stated.

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He informed that 1,500 women are currently employed at ‘Best Lifestyle’, and this number is expected to increase to 4,000 soon, as the state government has allotted a new site to the company, where residential facilities for women will also be provided.

CM Dr Yadav highlighted the contribution of ‘Pratibha Syntex’, another major employer in the region, which currently employs over 7,000 women. These skilled workers are producing high-quality garments that are exported directly to the United States.

The company has already exported 11 lakh units and aims to reach 20 lakh units shortly. “I bow to the hardworking sisters who are the backbone of this progress. For me, my sisters are everything”, he added.

CM Dr Yadav also noted that earlier, textile mills in Ujjain provided employment to around 5,000 people, but today, the figure has crossed 20,000, and is continuously growing. He said, “Industries are coming to Ujjain, investors are showing interest in Madhya Pradesh, and this is creating jobs — a matter of pride for our state, both nationally and internationally”.

He called Raksha Bandhan ‘the king of festivals’, where sisters selflessly offer love, devotion and respect, often bringing honour to both their parental and marital families. He encouraged women to work with full dedication in such companies, emphasising that employment is not just about earning a livelihood but also a shared responsibility toward growth.

CM Dr Yadav also mentioned that the government is providing Rs. 5,000 to the women working in the company, under various state-run schemes, and more welfare initiatives are in the pipeline.

During the event, the women tied rakhis and applied tilak to the Chief Minister, who in turn presented gifts to the women.