Influencers have become a great medium to increase brand awareness on social media. Marketing a brand on digital space through influencers is a good way to reach the target audience. Igor Montemor is an influencer and a marketing expert who has helped many people with social media education. The Brazil-born moved to Florida when he was 2 after a change in his father’s job. He has been actively working towards influencer marketing since the last 8 years.
The idea of starting his own influencer company struck when he started visiting Miami very often. That’s when he met and interacted with new people and made a strong network of people. With time, he learnt and understood the basics of influencer marketing. With proper research on what works the best on social media, Igor expanded his list of clients and made many people social media influencers. He believes that social media is the biggest source of earning money in today’s time.
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Explaining the huge growth of social media, Igor said, “In today’s time, social media has no bounds. One can earn millions for a single post thanks to digital advancement of brand collaborations. There was a time when social media was known only for posting updates and was considered as a chatting platform. But with time, things have changed and soon I feel social media will make every individual self-employed.”
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His digital agency, Connections Collective in Miami, Florida is a recognized name in the influencer marketing business. His clients include David Beckham’s MLS team Inter Miami CF.
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