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Bollywood spent a decade chasing Instagram followers and forgot to make films people actually want to watch
The followers are real. The fans are real. The problem is they are not the same people. Bollywood spent a decade optimising for the wrong number and called it strategy. Now the box office is sending the invoice.
June 2026 has six major releases. History says most will fail. Here is the math.
Seven films released in February 2026. Not one hit. June is about to make the same mistake, only bigger, with six major releases fighting for the same screens, the same audience, and the same weekend, and the math already knows who loses.
Wages frozen for decades, rents at ₹50,000 a month: How Mumbai is squeezing out workers who keep Bollywood running
The Top India survey spoke to over 1,000 entertainment workers. What they described was not an industry slowdown. It was a collapse in slow motion, happening entirely behind the camera.

