A few weeks after Nestle India was served notice by the apex consumer court over the government’s Rs.640-crore class action suit related to its Maggi noodles, the Swiss company launched a new commercial celebrating 100 years in India to gain consumer trust, although not featuring Maggi noodles.
The 92-second commercial has been floating around on the social media platforms, titled ‘Nestle: A Part of India’s Life for 100 Years’.
The video takes the viewers through a journey of Nestle in India, starting from 1912, when the Swiss giant first entered the Indian market.
Products like Milkmaid, Nescafe, Milky bar, Kit Kat, and Nestle’s milk and curd find their place in the commercial, while running through various red letter days of Indian history — Independence, Rakesh Sharma’s space odyssey among others.
The video does not feature Nestle’s arguably most famous Maggi noodles, after the product was recalled by a June 5 ban order from the industry watchdog, for containing higher-than-permissible levels of lead and monosodium glutamate (MSG).