Today, an individual is judged not just by their skill but also by their presence. The way we present ourselves often decides whether our voice is heard or ignored. But do we truly consider presence as an important factor as knowledge or expertise? Tericom Foundation recently hosted the launch of ‘Presence Perfect’, the latest book by author, corporate PR expert, and educator Rita Bhimani. The book blends real-life examples and practical strategies to explore how a person uses communication, confidence, and personal presence to create impact in professional and social spaces.
The launch event featured a panel discussion moderated by Husna-Tara Prakash, Founder-Director, Glenburn Hospitality. The panel included Chief Guest Barun Chanda, actor and author; Rudra Chatterjee, MD, Luxmi Tea and Chairman, Obeetee Carpets; Nilanjan Bhattacharjee, Advocate and Solicitor, Supreme Court of India and Sports Administrator; and Anuvab Pal, Screenwriter and Stand-up Comedian. The event was also attended by diplomats, senior officials, industry leaders, and artists. A surprise appearance by singer Usha Uthup, a recipient of Padma Shri and Padma Bhusan, added charm to the event.
Bhimani, who has spent years in the field of public relations, claims that the book’s purpose is to inspire individuals to embrace their uniqueness and present themselves with confidence. “Each of us carries ideas, knowledge, and wisdom worth sharing. The book is not only about positivity, but about how adopting a constructive outlook and developing presentability can transform the way we are perceived,” she highlighted, adding, “In today’s world, every individual is a brand, and the way we present ourselves decides whether that brand stands out or fades away.”
The book comprises 24 interviews from diverse individuals, ranging from musicians, diplomats, architects, and IT professionals to medical experts and gallerists. A standout chapter named ‘Advantage age’ highlights inspiring stories from people over the age of 90, including a 103-year-old personality. Reflecting on the essence of the book, Barun Chanda describes it as ‘a burst of joy’. “It highlights what is extraordinary about each individual and reminds us that there is always something to learn from everyone,” he stated.
According to Bhattacharjee, this book serves as a practical guide that combines authenticity, impact, and vision and provides valuable insights across professions and industries. “Experience is what truly runs the judiciary, and it shapes us in every way. ‘Presence Perfect’ captures this essence, showing how communication and presence create real impact,” he claimed.
Chatterjee, meanwhile, pointed out how the boundaries between the personal and the professional have blurred in the digital age. “Much of the PR we do happens almost accidentally, sometimes positive, sometimes negative. That makes it even more important to be conscious of how we present ourselves,” he remarked.
In conversation with The Statesman, Bhimani shared the inspiration behind her work, “People want to build their brand and image. During Covid, I began interviewing many professionals, and that eventually evolved into this book.” Speaking about the changing media landscape, she added, “Today, we need the digital media, we need the social space because they allow us to reach a lot more people. But it has to be done in a responsible and controlled manner. Communication cannot go unregulated. We must ensure that what is being shared is accurate and appropriate. We also have to go back to the basics and monitor what we say or do when engaging with people.
The event celebrated a new literary work and at the same time, provided a platform for discussion on the role of communication in professional and personal growth. Underlining the fact that presence is not just about physical appearance, but about building credibility, trust, and influence, the book encourages readers to strengthen their communication skills and confidence.