Pop star Justin Bieber has given fans a special treat with a rare glimpse into his personal life through his latest music video for the song ‘Yukon’. In the video, the singer is joined by his wife, Hailey Bieber, and their baby boy, Jack Blues.
The video was released on Tuesday and is part of Justin’s newly dropped album ‘SWAG’, his first album in four years. While the black-and-white video features powerful lyrics and emotional visuals, the real highlight for many fans has been the appearance of Justin and Hailey’s 11-month-old son, Jack.
This marks little Jack’s official debut in the world of music, though not as a singer yet! He’s simply being his adorable self while spending time with his parents in the video.
Justin Bieber shares about ‘Yukon’:
The video starts with a close-up of Justin before cutting to a touching scene of him playing with Jack. Viewers then see the baby’s tiny feet splashing in the water. Other moments show Justin sweetly kissing Jack’s toes, Hailey holding him while sitting in the water, and the family enjoying a boat ride. In one shot, Jack even reaches out toward the camera.
Throughout the video, Justin sings, “What would I do if I didn’t love you, baby?”
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Though the video gives fans a better look at Jack than usual, Justin and Hailey have continued to keep their baby’s face hidden. Clever use of props, camera angles, and watermarks help maintain the family’s privacy, even in such a public moment.
This isn’t the first time baby Jack has been around his father’s music. Back in July, Justin shared some candid photos from the studio. In them, Jack can be seen exploring the space while Justin strums his guitar nearby.
Jack Blues was born in August 2024, nearly six years after Justin and Hailey tied the knot in September 2018. The couple has kept most of their family life private, sharing only a few peeks into their parenting journey.
That’s why fans are especially excited to see baby Jack making a small but meaningful appearance.
Justin’s new album ‘SWAG’ includes 21 songs and features several big-name collaborators, including rappers Cash Cobain, Gunna, Sexyy Red, and Lil B. According to Variety, the album came as a surprise to fans and is his first full project since 2021.