Some of the Bollywood celebrities including Aditi Rao Hydari, Arjun Kapoor, Ali Fazal came together to organically lend their support to an initiative titled #PayAttention, that urges women to take up breast self-examination.
Avon, the women’s beauty brand bringing new dimensions to beauty, launched #PayAttention on September 7 and now many Bollywood celebrities are urging people to pay attention.
Aditi Rao Hydari, Brand Ambassador, Avon India: I have always believed in the brand ethos of “Beauty with a Purpose” and for me beauty always has a purpose in terms of saving lives and making a difference. With this initiative, we urge women and men to spend a few minutes to #PayAttention to themselves through a breast self-examination.
“With knowledge, we can win the battle against Breast Cancer. Few minutes every month can help you detect early symptoms and early detection is early cure.”
Arjun Kapoor: It is a fantastic initiative and I will like to help in any way possible.”
Ashwiny Iyer Tiwari, director of “Bariely ki Barfi”: In the past two years, two of my friends were diagnosed with breast cancer. With their strong willpower, they overcome this disease and their life has completely changed after the diagnosis. I believe it can happen to anyone, even young women.”
Kriti Sanon: It is absolutely true that breast cancer can happen at a young age too. I am glad Avon India has initiated this drive for awareness
Kiara Advani: Awareness is the Key! Let’s spread the word ladies. A breast self-exam can save your life!”
Mini Mathur: Don’t wait to discover breast cancer when you’re ‘old’. Girls be aware it can strike you in teenage as well. Please resist it with checkups.