Announcing plans to invest around Rs 150 crore in the current fiscal to expand its reach in the Indian market, Reach Mobile, a part of Rashmi Group, today said it will soon set up a manufacturing facility in the country.
"We have plans to invest over Rs 150 crore across the country to expand our network pan India. We want to reach each and every part of the country," Vinay Kumar, president of Rashmi Group and Kinjal Desai, Head, Corporate Affairs told reporters here.
Reach Mobile was planning to expand its horizon at pan India level to reach out to 500-plus towns and over 50,000 retailers and across international boundaries, Kumar said.
The company also plans to set up a manufacturing facility in the country for which talks were being held with several states, including West Bengal, they said at the launch of two new HD smartphones, Reach Klassy 300 HD and Reach Klassy 400 HD for the Odisha market.
Stating that the company would give adequate attention to marketing and advertising, Desai said around Rs 90 crore would be spent for expansion of branches, infrastructure and manpower improvement.
In 2015-16, Reach Mobile plans to introduce path-breaking technology across different categories of handsets and also introduce mobile accessories, Kumar said.
On Odisha, he said currently Reach Mobile has 15 distributors reaching out to over 1,000 retail points.
"We would be investing Rs ten crore in manpower, infrastructure, marketing and advertising to enhance our market share in Odisha," he added.