India's quick commerce apps drop "10-minute delivery" claim

[{"selector":"#anim-ba2438e2-88fd-4f4b-a37b-ee3e825ae14e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-195bd703-aa1b-482f-abdc-abc8041a2ade","keyframes":{"transform":["translate3d(0px, -279.29892%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-500be24d-8ab3-48a2-93f5-123dee0b4470","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09b779b9-83f6-4257-b1ef-2ea5264b979e","keyframes":{"transform":["translate3d(116.27908%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a04e1ced-baa3-4c28-81a5-9a9565312660","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbcd6b9d-97f5-4c5a-a96a-4abd02e8024a","keyframes":{"transform":["translate3d(0px, 130.34546%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1a34dd2-eb4c-479a-81e5-8c421c4445a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbf35020-ab5b-4863-a81c-e99bb362c122","keyframes":{"transform":["translate3d(-139.09775%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Blinkit, Zepto & Swiggy Instamart once claimed groceries in just 10 minutes . Photo: IANS/X

[{"selector":"#anim-14963e7a-3eeb-4f7c-b5b6-3e6739ea1242","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d3b3476-60dd-480c-97b1-c97267edf2cb","keyframes":{"transform":["translate3d(0px, -113.71528%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The “10-min” tag was on apps, ads and even rider uniforms. Scribbled Underline 2

[{"selector":"#anim-ff4a1c87-56dd-4da1-8e18-ac7677b53e11","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e85ebd4d-c014-491d-992b-20fbeca2ac15","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Riders faced pressure, risky rides and accidents to meet the promise. Photo: File Photo

[{"selector":"#anim-e69892ea-e835-4813-a719-b3658e378b59 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.446821447456763%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] After meetings with the Labour Ministry , platforms agreed to remove the claim. Photo: GoI

[{"selector":"#anim-1028c1f6-78d0-4b49-a6c1-a18dfe12f3c6","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdd54450-ccb8-4f59-b16c-124bd2b1f2e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edf6c336-dff8-443b-acd4-932c4d31099c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Aam Aadmi Party MP Raghav Chadha’s delivery day experiment helped spotlight rider safety. Photo: X/@ raghav_chadha

[{"selector":"#anim-7fa83d38-dc3a-4230-b114-90df31618195","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a42f72c5-30e8-4571-be0b-2b88a4c39d36","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] 10-min promises are removed, but fast delivery can still happen based on location. Photo: File Photo

[{"selector":"#anim-6ad7247e-6efa-42c3-9417-c328947b464b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(19.80769226077108%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Unions call it a safety win , while critics see political theatre. Quick commerce will continue but without extremes that risk lives. Photo: File Photo Read more