A bear is hidden inside the mountain. It represents Bern, the Swiss city where Toblerone was founded.
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The letters “BR” secretly form the number 31. It stands for 31 ice cream flavors.
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The four rings represent four companies that merged in 1932: Audi, DKW, Horch, and Wanderer. Together they formed Auto Union, now Audi.
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The red, white and blue wave is inspired by the Earth’s magnetic field and balance. It represents energy and movement.
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The vertical lines represent the Golden Gate Bridge. Cisco was founded in San Francisco.
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The black horse stands for a World War I fighter pilot’s lucky symbol. Ferrari kept it as a sign of speed and victory.
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