In an effort to attract more visitors to the state from Europe, diversified products will be showcased by Kerala Tourism, which has set apart Rs 7.5 crore for promotional activities.

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Kerala Tourism minister, Kadakkampally Surendran, said the state’s tourism department has activated a rigorous promotional campaign involving diverse products to promote the state in Europe as it holds the top slot in the list of high potential markets for overall tourism growth.

Highlighting the growth of state tourism, Rani George, Secretary, Tourism and Culture, stated that through this promotional and marketing campaign, the state aims to double the foreign tourist arrivals by 2021, a press release said.

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The latest tourist arrival statistics have shown very “positive” signs of attaining this goal.

As many as 10,18,986 new domestic tourists were added during the time period of January to September 2017 as compared to the same period of previous year.

As a result, the domestic tourist arrivals have achieved more than the target set out by the State Tourism policy.

Despite major changes in the tourism industry, including enhanced GST rates, the foreign tourist arrivals have also increased by 4.23 per cent during the same time period, she said.