Google-owned online video platform YouTube is about to introduce a major change to its music chart system after discovering that artists and labels were using growth hacks like paid advertisements to inflate view count.
“In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays,” the company wrote in a blog-post.
YouTube is changing its methodology for reporting on 24-hour record debuts to also only count views from organic sources, including direct links to the video, search results.
“Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending,” the blog-post added.
Of late, Indian rapper Badshah seemed to break YouTube’s one-day record in July, gaining more than 75 million views with his hit “Paagal. The views were suspected to be inflated.
(With input from agencies)