Snapchat and OnePlus teamed up to woo the millennials in the most exciting Diwali campaign.
The two brands have created special Lenses that bring monument or landmarks to life. These include Taj Mahal, Gateway of India, Tower Bridge in London and the Eiffel Tower.
“Snapchat has partnered with OnePlus to bring Indians around the world a little closer to home to celebrate the festival of lights with the power of Snapchat’s AR technology,” said Tarika Soni, Head of Commercial Strategy and Ad Monetisation for India, Snapchat.
Globally, over 200 million people use Snapchat on a daily basis. Out of which 70 per cent play using the AR features every day.
The “Landmarkers” are available in Lens Studio and anyone can create AR experiences for Snapchat.
“Building on ‘One World. One Family. OnePlus’ campaign, we collaborated with Snapchat to bring alive the festival of lights to our Indian diaspora spread across the world,” said Vikas Agarwal, General Manager, OnePlus India.
(With input from agencies)