Domestic mobile brand Kult from the Optiemus group on Monday launched a budget smartphone “Ambition” at Rs. 5,999. The device that comes with 5-inch HD (720p) On-Cell IPS display with 2.5D curved glass.

The Kult Ambiltion is powered by MediaTek MTK6737 chipset coupled with 3GB RAM and 32GB internal storage which can be expanded up to 32GB via microSD card slot. There is 13MP rear auto focus (AF) camera with flash and 5MP selfie camera with flash.

The device runs Android Nougat 7.0 operating system (OS) out-of-the-box


Kult Ambition full specifications

  • 4G VoLTE dual-SIM, Android 7.0 Nougat, Fingerprint sensor
  • 5-inch HD HD (1280 x 720 pixels) On-Cell IPS 2.5D curved glass display
  • 1.25 GHz quad-core MediaTek MT6737 processor
  • 3GB RAM, 32GB internal memory, expandable up to 32GB
  • 13MP rear camera with LED Flash
  • 5MP front-facing camera with LED flash
  • 2600mAh battery


“Ambition is our third launch within this quarter and is representative of the buoyant consumer sentiment around the brand Kult. We are dedicated to offer products that promise high reliability and compelling experience at a competitive price, and Kult Ambition is best suited to the needs of Indian youth who is a 24X7 digital native seeking to serve all his personal, entertainment and information needs through his device,” said Nitesh Gupta, Director, New Product Development.

The Kult Ambition is priced at Rs. 5,999. It comes in Black colour option only, and will be available exclusively from starting December 11.

(Written with inputs from IANS)