Now brands and famous people can use Facebook Page for fundraisers. Also, users can invite friends to manage a fundraiser together and expand their network of supporters.
Facebook has announced new measures to make fundraising on its platform easier. While people already use Facebook Fundraisers to support causes and organisations close to their heart, brands and public figures can now use their respective Facebook Page to raise money for nonprofit causes.
“Brands and public figures use their Facebook Pages to connect with followers and fans, and now they can rally support around nonprofits as well,” Facebook said in a statement on Tuesday.
In another initiative, Facebook users can now invite friends to manage a fundraiser together and expand their network of supporters.
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“Just like you can add a co-admin or moderator to a Facebook Group or a co-host to your Facebook Event, you can now add up to three friends to be organizers of your fundraiser to help you manage it and rally more supporters to reach your fundraising goals,” Facebook said in the statement.
Nonprofit Pages can now also start fundraisers for their own causes.
“Each of these new features is aimed to help nonprofits raise more from their supporters through Facebook Fundraisers, and we’ll continue to work on tools to make fundraisers even more meaningful,” the statement added.
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