Google is celebrating the 15th anniversary of the AdSense – a unique service which generates revenues for the millions of publishers using the services of the search engine giant.
In a unique video posted from its official YouTube channel, Google traced the journey of the AdSense from a text-only platform to a global service which “speaks 45 languages and counting”.
In what appears like a game of words, two distinct voices are heard mentioning the key features and explaining them to the viewer in the video titled ‘15 words to sum up 15 years’.
“Content,” says one voice as the other catches on to explain that it is “at the heart of the web”.
“You power that web. Without you the place would be quite empty,” says the voice as a riot of colours run in the background with geometric shapes jumping in and out of the frame forming the numbers running from 1 to 15.
Through the video, which can be called an ad for the AdSense, Google points out that ads bring the revenue that help to “fund it all to help you reach your goals”.
And what are the goals? “Goals like growing your business, doing something you love and sharing it with the world and creating memories,” says Google.
It underlines that the revenue made from the unique service has helped many fulfil their dreams such as weddings, buy homes and hire new teams.
Highlighting that AdSense is a community that is growing, Google makes special mention of languages such as Urdu, Japanese and French among the 45 “spoken” by the service.
According to reports, Google AdSense is used by nearly 13 million active websites. Google’s parent company, Alphabet, posted revenues of $31.15 billion in Q1 of 2018, of which $26.6 billion was derived from advertising services of which $4.6 billion was derived from displaying advertisements on partners’ websites.
In March 2018, Alphabet, the parent of Google, was valued at $762.5 billion.
“Change is constant. We have been evolving,” says Google through the video.
The internet megalith said that it built native ads to complement the changing look and feel of websites but left the control in the hands of the user.