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Tag: Yankelovich Partners

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  • The advertisements we can’t process

    The advertisements we can’t process

    The Tripti Mitra starrer Bohurupeeplay ‘Aparajita’ had a catchline: “It’s not the era of science, rather it’s an era of advertisement.” (“Eta bijnaner yug noy,bijnaponer yug.”) However, today’s world of advertisement is perhaps afflicted with science in an inseparable manner, both in strategy and assessment of business, as well as on consumers’ lifestyles. Even the …

    November 29, 2018