Arms and the Murk

Dassault operates in a ‘buyer's market‘. The option of the seller is comparatively limited and restricted, as it has to constantly feed and pay heed to the need of its foreign buyers. Customer satisfaction reigns supreme. The seller has to keep foreign clients in good humour, listening and attending to their smallest fads. The most spectacular of all deals is Rafale CEO's ability and steadfastness to stick to the claim ~ ‘I do not tell lies‘ ~ in a turbulent market like that of combat aviation. This is indeed commendable.