Crafty campaign

The rise of strong regional parties over the past 30 years owes at least in part to the Congress Party, which was in a commanding position in the decades post-Independence, proving unable to maintain this fine balance. It is in this context that the ruling BJP’s ability to construct a horses-for-courses strategy which allows it to deploy its most popular leader Prime Minister Narendra Modi in aid of being local for vocal, as it were, is as close to pulling off the impossible as a political party can get.