Zink London, a western womenswear brand, recently announced the launch of their latest collection that serves as the major strength of the brand is the constant monitoring of the changing fashion worldwide. The designs take inspiration from the London streets and ramps of Milan. All its prints and styles are developed in-house by dedicated designers, who are always updated with the latest fashion forecasts. It is its uniqueness and freshness that involuntarily makes it stand out in this market. Their aim is to create contemporary designs that seamlessly compliment a customer’s personal style.

Keeping in mind that fall is strongly symbolised by comfort; their AW18 is all about cosy and rich colours. This collection is brimming with rich warm hues and latest autumn-ready silhouettes.

You can shop for effortlessly chic dresses, maxis, tops, bottom wear, outerwear and glamourous evening wear that are perfect for all your stylish moments. The silhouettes are flattering and effortless, elevated with statement sleeves and elegant necklines. Autumn inspired prints acts as the cherry on top of your dream ensemble and adds a touch of a fall-ready romance to your wardrobe. There is a fun mix of florals, bohemian, quirk, stripes and checks, which captures the warmth and beauty of the fall palette that gradually flows into the serenity of winter as the season proceeds. Embroidered garments play a major role while statement laces remain a key trend along with classic florals and high glam shimmer.

Fabrics are comfortable, soft, fluid and flowy some of which include viscose, Tencel, rayon, soft finish georgettes, crepes, matte satins, denim, and cotton.

Off-whites, earthy pinks, vibrant corals and regal navy are the shades that you need to get familiar with this season. A warm palette of blush, ochre, peach with a perfect hint of pastels adds a sense of old school nostalgia to the collection.

Rich pop colours speak for themselves in another mini-segment. Reinvent your wardrobe with their comfy day dresses, feminine maxis and glamourous evening wear for a completely new take on Autumn/Winter style and get those heads turning.

Their collection is a mix of all must-haves in a women’s closet, which brings us back to what good fashion has always been about, making women feel good about themselves.


The writers are founders of Zink London