The All India Football Federation (AIFF) kicked-off the first-ever FIFA Live Your Goals at the new-look Cooperage in Mumbai on Sunday.

The programme, which aims to extend the outreach of women&’s football in India while “fostering interest among the young generation,” engaged over 200 girls in footballing activities through grassroots festivities. The activities continued throughout the day, thus, enabling the young crop to learn from the best in the business.

“FIFA has designed the Live Your Goals campaign to boost Women&’s Football. Twenty-two countries are already initiating this programme and it is time that we initiated it to strengthen our women&’s football.” said AIFF technical director, Scott O’ Donell.

The AIFF also launched a Grassroots Session for 26 participants from the Indian National Women&’s Team and Western India Football Association (WIFA). Around 126 kids participated and interacted with their role models like Bembem Devi in this session.

“It&’s a bonus to have the national women&’s team as coaches as they are the role models for many kids and the kids’ gain from their expertise in the game. Veterans like Bembem Devi inspire the young generation to get in the game of football. We want to try and attract more women coaches and this Grassroots Session is one of the many steps taken towards that,” added O’ Donell who commends the parents for developing the passion of football in them.

“We have chalked out a detailed roadmap for Maharashtra with AIFF&’s help and this has been one of the many steps taken in a positive direction,” Menezes, WIFA, CEO informed.

Going forward, the FIFA Live Your Goals aims to envelop India through various football festivals and activities. The AIFF has lined up seven more festivals, with the recent one launching in the capital in November 2015.