Is India set to become the new beauty destination for global brands?
The Indian beauty market is estimated to reach $2.27 billion by 2028, with a CAGR of 10.91% during the forecast period (2023-2028).
India skipper Virat Kohli, who is fond of the red-ball game, feels that the Test matches in recent years have got more competitive and the ongoing World Test Championship (2019-21) will only add flavour to it.
“The games are going to be much more competitive and it brings a lot of purpose to the Test matches you play. It’s the right move and the absolute right time,” Kohli said on Monday at a discussion during the CWI/WIPA awards night at which the Indian team were the guests.
“People have been talking about Test cricket not being relevant or dying down. For me, the competition has gone up two-fold the last couple of years,” he said, adding, “It’s up to the players to take the challenge and go for victories.
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“That’s going to be the essence of this Test championship as well. There will hardly be any boring draws, there will be exciting draws, because everyone will want those extra points,” he said.
Kohli also feels that in the last two years, the quality of Test cricket being played has improved.
“People have been talking about Test cricket not being relevant or dying down. For me, the competition has gone up two-fold the last couple of years.
“I don’t think batsmen have lived up to the standard,” he said, stressing on the importance of the batting coming together as a team, rather than individuals doing well. “Batsmanship will always be hard at the Test level, but even harder now with the Championship where every decision you make counts in the larger scheme of things,” he added.
Notably, India and West Indies begin their World Test Championship campaigns on Thursday. Meanwhile, Kohli and Men would be hoping to hold on to their No.1 spot on the Test Team Rankings. However, consistency is what the 30-year-old skipper wants from his men.
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