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Sony India launches promotional campaign for 2020 Tokyo Olympics

Wednesday marks the one-year countdown to one of the world’s most prominent sports tournaments.

Sony India launches promotional campaign for 2020 Tokyo Olympics

Sony Pictures Sports Network (SPSN), the official broadcaster of the Olympic Games Tokyo 2020, on Wednesday kicked-off its initiatives for the upcoming multi-sporting event starting with its on-air campaign, 'Hum Honge Kamyab.

Sony Pictures Sports Network (SPSN), the official broadcast partner of the Olympic Games Tokyo 2020, on Wednesday, commenced its drives for the forthcoming Olympics next year with its on-air campaign, ‘Hum Honge Kamyab.’

Wednesday marks the one-year countdown to one of the world’s most prominent sports tournaments. The broadcast will incorporate India-driven shows and content to further acclimate the spectators with Indian competitors and Olympic disciplines.

‘Hum Honge Kamyab’ is a call that summons a solid feeling of national pride for our competitors and encourages the country to support our athletes for Tokyo 2020.

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The campaign likewise means to spur the competitors to put their best foot forward for the greatest sports festival on the planet and make the country proud.

With less than a year to go for the Olympics, the official broadcaster will air a special programme on their channel under this campaign. The official app will also have a special section dedicated to Olympic coverage.

The campaign advertisement, which has gone on air on Wednesday is a beautiful rendition of the popular anthem, “Hum Honge Kamyab” and is sure to leave all athletes as well as fans inspired and motivated.

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