Real Madrid president Florentino Perez has said that the values of the Spanish capital club are based on humility and respect.
Perez on Thursday delivered his remarks during the presentation of the sponsorship agreement between Real Madrid and Spanish telecommunication company Telefonica, reports Efe.
Perez's statements came two days after Barcelona defender Gerard Pique said that he does not like Real Madrid's values.
"Our team is admired for what the players have achieved throughout its history, which has been full of challenges," he said, according to the Real Madrid official website.
He pointed out that the Los Blancos are also respected for their principles and values, upon which the legacy of the Spanish club is based.
Perez emphasised that the Santiago Bernabeu stadium is a place "where emotions and feelings come to life".
"Here, what matters is the ball, passion and dedication," he declared.
Perez added that the coming weeks will be a spectacular end to the season, as Real Madrid are looking forward to more achievements after winning the UEFA Champions League and FIFA Club World Cup in 2016.